Confidence Couture + CFO Truth Bombs: Bryana Ramos Edition

Episode Overview

Host Vanessa and CFO-coach Tabitha Smith sit down with Bryana Ramos, founder of Threaded Secrets Boutique (League City, TX). From one-woman Shopify side hustle to brick-and-mortar storefront, Bryana hand-embellishes hats and denim while juggling a 9-to-5 and letting Mom run the register.

Featured Guest

Bryana Ramos - Threaded Secrets Boutique launched online five years ago, graduated through the pop-up circuit, and opened her storefront just before turning 26. Armed with a business degree and YouTube e-commerce tutorials, she's building a custom-hat empire one rodeo and bachelorette party at a time.

What You'll Learn

What Makes Threaded Secrets Pop - Mix-and-match rack: under-$50 statement tops next to one-of-a-kind hand-torched felt hats. Trend radar fueled by TikTok scrolling and Dallas Market trips with 3-4 new drops weekly. Custom bar delivers on-the-spot hat decorating for rodeos, bachelorettes, and photo shoots.

Solo-Preneur Tech Stack - Shopify POS handles website, inventory, and email list in one place. Meta Business Suite + TikTok scheduler auto-post while she's invoicing at her day job. Canva cranks out price tags, flyers, and flash-sale graphics—no design degree required.

Numbers That Actually Matter - ROI on every spend (ads, giveaways, market booths) before repeating. 40% target gross margin per SKU. Repeat-buyer rate pulled straight from Shopify. Post-frequency vs. web clicks correlation—traffic drops when content skips.

Work-Life Operating System - Weekday mornings: Mom staffs the shop while Bryana invoices for a pipeline firm. Two-hour evening blocks for uploads, labeling, and content shoots. Family doubles as board of directors; Friday debriefs happen over taco night.

Next-Level Vision Board - Hire 20-hr/week inventory assistant within 12 months (onboard plan drafted). Expand hat bar to local festivals and test limited "reworked" vintage line. Set stretch revenue goal (Tabitha's challenge) and share weekly wins with followers.

Key Takeaways

• Side hustle → storefront is possible with Mom power and evening blocks
• Custom experiences (hat bar) drive premium pricing and viral content
• Track ROI before repeating any marketing spend
• Post-frequency directly correlates to web traffic—consistency matters
• Family = free board of advisors when aligned with your vision

Mind Fuel

Podcast: How Leaders Lead (bite-size founder tactics)

Book: Be Ready When the Luck Happens by Ina Garten (entrepreneur grit over recipes)

Soundtrack: Tiffany Haddish audiobooks + murder-mystery pods while tagging inventory

Who This Is For

Side hustlers ready to go full-time, retail founders juggling day jobs, anyone testing custom product lines, or boutique owners wondering how to scale without quitting the W-2 safety net yet.

TSAT Tell'em Tab—swipe the playbook before your iced latte melts.